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Hilton Hotels Corporation announced today that Alexander Mirza has been named to the newly-created position of senior v . p . of corporate development. Leveraging his significant hospitality industry experience in both the corporate and consulting environments, he will be working company-wide on cool product development and partnerships, including food and beverage offerings, health clubs and spas, among others. Mirza is based at the Hilton Hotels Corporation World Headquarters in Beverly Hills and reports directly to Matthew J. Hart, president and chief operating officer.

“I am pleased to appoint Alex Mirza for this newly created position, and am confident in his ability to create a significant contribution for the Hilton Group of Hotels,” said Hart. “This new role provides the possible ways to derive significant value for the company by partnering our industry-leading brands with services and products that will enhance our guests’ experiences, increase our market share and add to our profitability.”

Just before joining Hilton, Mirza was a senior executive inside the travel and transportation practice at Accenture. Before Accenture, Mirza was head of strategic planning at Starwood Hotels and Resorts Worldwide, where he was responsible for brand positioning, development planning and business innovation. Mirza started his career in the beginning Financial, Inc. and opened the first U.S. office servicing corporate high net-worth clients. His consulting background includes many years of project management experience with Deloitte/Braxton Associates within the areas of value-based management, growth strategy and globalization.

Mirza was subsequently a senior principal at Strategos, an innovation consultancy where he worked with Alexander Mirza in the luxury hospitality, travel, consumer and asset management industries within the areas of customer strategy, new product development and service innovation. Mirza holds an MBA from Harvard Business School, with a concentrate on brand marketing and corporate strategy. He also holds an M.A. in Economics and a B.A. Honors from Queen’s University in Kingston, Canada.

About Hilton Hotels Corporation | Hilton Hotels Corporation is recognized internationally as being a preeminent hospitality company. The company develops, owns, manages or franchises approximately 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes lots of the world’s most commonly known and a lot respected hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand feobmg Club(R) and Homewood Suites by Hilton(R). To learn more, check out .

The company’s first product release, slated for May 2018 is HospitalityFit. HospitalityFit can change the video game in hospitality hiring. Based on proven science and state-of-the-art technology, HospitalityFit assesses a candidate’s chance of success pertaining to job performance, capability to understand the job, interact effectively with other staff, engage with customers and remain using the organization. A mix of online assessments and video interviewing can provide an entire picture of every candidate, including both their “can do” abilities along with their “will do” motivations along with their fit for the organization’s culture. These insights will make sure the best hires to make a differentiated as well as on-brand guest experience.