Best Press Release Distribution Service – Critical Knowledge to Ponder On..

PRLeap

This small shop does online-only releases for marketers with limited funds. For $99, they’ll distribute your release to a healthy handful of sources and track the results in one place. I also found the customer support quick and helpful, and Merrick Lozano, among the founders, replied personally, adding a great “mom ‘n pop shop” feel.

The down-side was that this links within the release were designated “no-follow” through the sites that acquired the release, rendering the press release minimally valuable from a search engine optimization perspective.

PRWeb – They are a little bit more established, and it feels this way. I had been assigned a sales rep immediately and was promptly upsold to their $200 distribution package, because the lower-end packages didn’t include embedded links, which incontrovertibly kills any SEO value the press release might have for my client.

The production got slightly more pickup than what I saw through PRLeap, though the sites that ran the discharge weren’t particularly exciting. One exception was SFGate, which kept the embedded links and graciously did not add “rel=nofollow,” thus keeping SEO juice intact.

One thing that surprised me about PRLeap was lacking reporting tools for online-only releases during the time of writing. After I asked my PRWeb rep how best to report on where my press release was acquired, he suggested searching Google.

PR Newswire – This is a real-deal newswire distribution toolset. To become fair, the press release I submitted via PR Newswire cost north of $700 before targeting add-ons (i.e. targeted lists of journalists), and it also went out on the live newswire to press rooms across the country, as i tested out the other services for online-only releases, so jwzeam comparison isn’t intended to be an apples-to-apples examine best press release distribution service is the greatest value.

PR Newswire vets its users heavily. I had to submit various documents and prove I have a real company to get approval for service, but when I was aboard, I used to be assigned a sales rep and an account manager, both whom were helpful and reasonably quick to answer my inquiries.

My client’s press release was acquired on over 230 websites. With 4 links for their site in the press release, that can be done the math – that’s a pretty solid linkbuilding effort!

Now, here are some best practices for press release distribution. The very best days to deliver are Tuesday, Wednesday and Thursday. Earlier is better than later, but avoid the close and open from the market, 9:30 am and 4:30 pm Eastern. Off times will help (10:08 am rather than 10:00 am). It’s advisable to have 1 link for every 100 words of the release, roughly. Way too many links can come off as spammy. For SEO value, operate in links in your site using text that describes what you do. If you’re Venturebeat, don’t link the phrase “Venturebeat.com” within your press release – try to make tech news or innovation news part of the link.