Fast-casual restaurant concept Freddys Prices announced today it has opened its first international location in the Dubai Mall. The brand’s second international location is slated to start at the Mall of the Emirates within the coming weeks. The restaurants are owned and operated by Tastebuds Group, who can continue to drive Freddy’s growth throughout the Middle East, with plans to open locations within the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The education and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has become incredible as well as a true proof of the degree of passion and commitment they devote to each venture,” said Yousef Khattar, managing director of Tastebuds Group. “This has been a pleasure working alongside the group to make sure that all facets from the family friendly concept is going to be received well by our guests in Dubai. Our company is truly elated to celebrate the opening of Freddy’s first international location, and to be able to bring the flavour of Freddy’s authentic steakburgers and frozen custard to the Middle East the very first time.”
Freddy’s enduring persistence for providing high-quality, premium products and exceptional service has been the driving force behind the brand’s consistent growth domestically, now, internationally. Staying true to its core values, Freddy’s worked to make certain a seamless transition since the concept entered a whole new country by adjusting to the regional culture in a variety of aspects including training protocols, hours of operation, menu items offered and portion size, amongst others. The Dubai locations will serve the identical premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef as his or her U.S. counterparts.
“As one of the world’s top attractions, Dubai has an unparalleled amount of hospitality, complimenting Freddy’s deep commitment to providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, V . P . of education and folks Development. “Identifying which menu items and processes to uphold or alter were critical for our long-term success and further growth internationally. The Tastebuds team has shown incredible commitment through their extensive learning Wichita, and we’re thrilled to have the privilege of entering a brand new and exciting market. We anticipate delivering the Freddy’s experience through the entire Middle East.”
Earlier this coming year, Freddy’s announced its expansion into the nontraditional space the very first time with all the opening of new locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a smaller restaurant prototype with the updated kitchen design that maintains volume capacity to allow new and existing franchisees innovative approaches to expand their portfolio with the brand. These points of growth for that brand helped lay the building blocks for international expansion into the Dubai Mall and Mall of the Emirates.
Freddy’s Frozen Custard & Steakburgers® intends to open greater than 40 restaurants nationwide through the entire end of 2019. Franchise opportunities remain in areas across the U.S., including the West Coast, Upper Midwest, Northeast and Florida. For lpbwey information about development opportunities, contact Markus Scholler, V . P . of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering a distinctive mixture of cooked-to-order Freddys Hours seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries paired with Freddy’s Famous Fry Sauce® and frozen custard that is certainly freshly churned through the entire day. Today, Freddy’s has expanded to more than 300 domestic locations that serve 32 states over the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida as well as 2 international locations in Dubai.