Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of 20 years since the first unit opened in Oxford, Miss., the company took pause to seek feedback from guests on what’s essential to them.
Guests praised Newk’s for supplying the right balance of wholesome and satisfying meals that can be shared in a comfortable dining room, ordered online or sent to meet their busy lifestyles. “The goal of Project Strive is always to build from what our guests love about Newk’s and evolve the brand to get more aligned to their lifestyles. It comes from our brand pursuit to make an effort to exceed expectations for all Newk’s guests,” said Michelle Spohnholz, VP of advertising at Newks Restaurant.
Newk’s has always featured a wide open kitchen, where guests can see everything that is put into the meals they eat. Historically, guests have possibly not been aware of the brand’s dedication to fresh preparation and careful ingredient selection. The new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is definitely an Open Book” and many fun details about the ingredients and preparation methods.
“This project connects our brand story using the guest experience via an upgraded restaurant environment, coupled with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design is contemporary and cozy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will inform the story of Newk’s roots as a homegrown brand with a passion for food and family, along with their purpose to Strive To Make A Difference with every guest every day. The colour teal, which represents their Newk’s Cares initiative and efforts to raise awareness and cash for research to aid Ovarian Cancer, has been infused to the design in a prominent way. “The new teal mosaic tile wall is a vital feature that weaves our philanthropic work to the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant may also feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The exterior is going to be upgraded with new awnings, string lights and an inviting patio for families to dine.
“My goal is perfect for guests in our restaurants to experience the passion behind the Newk’s name, particularly our love for food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We would like to feed what matters within our Newk’s communities, so guests can share in wholesome ingredients crafted for real living through scratch-made meals and some of our favorite Newcomb Family Recipes.”
The manufacturer aims to continue to renovate and refresh its restaurant locations across all 16 states as they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is actually a fast-casual chain founded on family values and wholesome produced from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests using a generous portion of hospitality.
Newk’s takes no shortcuts whatsoever, except in our name. Our kitchen is definitely an open book where we make each meal to order completely from scratch. We hand prep over 50 fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, with no fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our personal bakery.