What’s the quickest method to attract more new patients to your practice? Every practice owner wants the easy answer so when the cell phone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to avoid getting sold and instead locate an online medical marketing firm that provides value. Ask these 5 questions.
* Do they really measure success when it comes to trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Could they be transparent or will they hide fees?
* Do they manage your marketing for you personally?
* See below for your information on each.
1. Will they measure success with regards to new patient leads?
In the event you own a practice, the goal of medical marketing would be to do just one thing, which is to get more new patients calling or emailing your practice. It’s to not the amount of ad impressions or Google views, branding, or page impressions or even total quantity of calls you get. None of the things can be converted into new patients and sales.
Most medical marketing firms try to bury you in data about things which has no tangible benefit. Some will even ask you to put special coding on your website throwing off your current marketing metrics. Instead look for a marketing firm which uses call tracking and form fill tracking to accurately figure out how many NEW Patients contact you monthly.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts should be a huge red flag. It’s a sales strategy to sell something people may wish to dump inside a month or two that keeps you investing in 6-twelve months for a thing that does nothing. Be sure to pick a medical marketing firm that charges on a month to month basis. That way, they’ll have to continue to earn your small business every month.
3. Can they supply proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you ought to know is the fact that none of such work and something is even illegal. There exists zero proof that utilizing these marketing tools will attract just one new patient. However, there is lots of evidence that these particular are just ways to charge your practice for services which do nothing.
Geo-fence display pushes texting out to prospects driving by the practice. Which is not merely annoying, and when it worked would mess with the scheduling. The truth is, it doesn’t generate leads. Good idea if you have a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for many local business owners but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice at risk.
Banner ads? Again no evidence they generate any new patient calls and a lot of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service functions to generate new patient leads then speak with a couple of clients who’ve used it.
4. Will they be transparent or will they hide fees?
In terms of price you’d like to know what you’re paying for, right? Yet a common ripoff strategy in the industry is always to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then the firm refuses to completely provide information about how much of that money will actual AdWords spend versus to their pockets.
The only transparent way to charge for medical PPC would be to charge a monthly management fee and after that have you spend the money for AdWords spend directly on your charge card. Like that you know precisely how much you happen to be making payment on the marketing firm to control your medical PPC and how much visited Google’s AdWords.
5. Do they manage your marketing to suit your needs?
There are tons of low-cost website marketing services out there that offer you access to software so you can manage your marketing yourself. As an example, you can find a number of firms that sell online review software, and almost none that train your team the way you use it and be sure it’s working for you.
Getting usage of powerful website marketing tools is excellent, in theory, for those who have a Ph.D. in internet marketing and 40 hours every week to spare. On the other hand, if you currently have a job helping patients, these are generally just a huge waste of time and funds.
Make sure to check that the marketing firm does the work, so you can focus on what you do best which can be helping patients. What’s the fastest way to attract new patients? Make certain for each dollar you invest in lead generation you’re getting nlphhf as well as a positive ROI. It’s so easy. And steer clear of all of the nonsense about geo-fence displays, retargeting, banner ads along with other items that does nothing to your medical practice.