Successful online business can not be led without e-mail marketing. Many people realize that it is very important to have a web site but having a website is simply one step in creating successful online presence. You have to stay in touch with your clients and prospects. You must have a two way communication with your clients and prospects and the easy way do that is to have an email newsletter. To send emails to your customer you will need the correct email marketing software.
Choosing your e-mail marketing software is probably the most significant steps you must take in e-business. Exactly what are those necessary steps in selecting email marketing software?
Free or fee-based – The very first thing you will have to decide in selecting software for the email campaigns will be whether you would like to use free or fee based software. Many people may say: “There exists much free software on the Internet. Why would I buy e-mail marketing software?” The reason being many people still don’t have a habit to buy things on the Internet, especially non-tangible items such are software and services. Many people still don’t realize the effectiveness of email marketing software so that they think that can be content with a totally free service.
Just about the most famous contemporary economists, a Nobel Prize winner Mr. Milton Friedman claimed that there is absolutely no such thing like free launch. And then there is an additional statement that says “You receive what you buy”. I usually agree with both of these statements. These have been proven on many examples, especially on the Internet.
It is possible to choose to use free software for e-mail marketing but you will be limited for many more advanced options. Some big portals offer free services for creating groups. This is OK, but in cases like this you may send your email messages without many important features like personalization, email tracking, sending SMS, using CSV files etc. I don’t must point out that many “free” e-mail marketing software providers will include their ads in your email newsletter. I suppose that you don’t want that in your business email communication.
A few other free software like the free version of Group Mail will have limitation on the quantity of subscribers per one session. In cases like this it will be possible to send out your email newsletter to 100 subscribers at the same time and then in paid version to unlimited quantity of subscribers and make unlimited number of lists.
It is recommended that you make use of fee-based e-mail marketing software for your business email campaigns. However, you usually have to look for a provider who offers a free trial offer, as well.
Important features – You must check if your email company offers these several important features.
1)Personalization – personalization is probably the most important things which e-mail marketing software needs to provide. With good personalization you will have better open rates and click-through rates. Even more advanced email marketing software like Group Mail paid version offers if-then personalization for users who want to get the maximum personalization.
2)Monitoring – e-mail marketing is popular and useful because results may be measured effectively. You have to ask your email company if their product offers ability for detailed reports for open rates, click-through rates, deliverability…If their main product doesn’t offer that it is crucial that they feature additional service that may be easily integrated using their main product.
3)Scalability – one of many highlights of modern application is scalability. At this moment you will need software that can send 1,000 emails simultaneously however in three years your membership base may be 5,000. Will your software be able to handle that?
4)Creating HTML newsletters – HTML newsletters have better response rates than email newsletters in plain-text format making this also yet another thing you have to consider in choosing your e-mail marketing software. Without sending your email newsletter in HTML you won’t have the ability to do email tracking.
5)Integration with existing applications and databases – your e-mail marketing software is offering you capability to import data from existing applications and databases like SQL Server, Oracle, MySQL, Access, FoxPro and Excel. Also, it is very useful that it may be integrated with popular email clients like MS Outlook.
6)International Character Support – Internet businesses need to have a global focus so it is useful that email marketing software provides support for International Characters.
7)Plug-ins and updates – it is very important that the email service provider constantly works on creating useful plug-ins and updates to help make your job easier and a lot more effective.
8)Tech support -Should you be the average Internet user without technical knowledge you will probably want to get support for your software. How good is the email service provider in terms of technical support?
Desktop email software vs. Hosted ASP – Now when you know do you need free or fee-based software and what you should try looking in your email marketing software you need to decide do you wish to have desktop email marketing software approximately called Hosted ASP. Both types have limitations and advantages. You need to choose the best choice for you.
Desktop email software like Group Mail Plus, one of the leading desktop e-mail marketing software, has several big advantages. The most crucial is that specifics of your subscribers are kept private and secure all on your own computer. Dot com crash is not up to now behind us. Imagine you have several thousand clients and utilize web based service from a company that will later fall out of business. It is possible to only imagine how that could affect your company and credibility! With Group Mail Plus you can handle sxoest unlimited quantity of groups with unlimited number of recipients in each. You should have a larger initial investment than with Hosted ASP which charge a monthly fee, however, you will a full control of your email campaigns and over time of employing your software you are going to repay it.
With Hosted ASP you will usually use a lower initial investment. You don’t need to buy hardware and software. However, cost is usually based on the amount of emails you send so you will probably pay more how your membership base gets bigger and this option is going to be much more expensive than a desktop e-mail marketing software option over time.
You will notice that choosing the right e-mail marketing software is vital. You may have to bear in mind the biggest investment is just one that it is paid – twice. So, choose your e-mail marketing software wisely.