Earlier in 2013 Google rolled out its Penguin 2. and more recently the Penguin 2.1, which were targeting manipulative SEO techniques. This has struck fear into the hearts of some webmasters as reports again surface on the internet of sites affected or penalized worldwide.
As affected businesses, or the SEO companies they engage, make an effort to get over a Penguin penalty, many had resorted to either deleting bad links or having them disavowed making use of the tool Google provided. It becomes an irony given that the same companies had previously probably spent decent money on backlink building for SEO.
So on the backdrop of the Penguin updates, performs this mean that link-building should not be used as an SEO tool?
Not at all. While spammy backlink building will probably bring more damage than good getting into the near future, you may still find a couple of proven backlink building tactics that you simply can legitimately use to push your site (or that of your client’s) up the search engine ladder towards greater visibility.
Here is a take a look at 4 link-building techniques for SEO that still work today.
SEO companies have long known about the strength of anchor text. Hence in order to give their client’s website a larger boost in rankings in the major search engines results page (SERP) for keywords relevant to their business, some SEO companies had previously focused on using keyword rich anchor-text for link-building. Unfortunately for them, unnatural key phrases profile became one of the targets in the various Penguin updates plus some sites that they had that previously ranked well were now penalized.
Today, most SEOs know the value of ensuring they diversify their key phrases. Should you be doing backlink building by yourself, be sure you do it too. Make use of brand, website address or even phrases like ‘Read more’ or ‘Click here’ to incorporate variety to your anchor text whilst keeping them looking natural.
Get Backlinks from Websites with Clout
One of the greatest challenges that individuals face in link-building is finding link prospects. Should you be facing this challenge, it is likely that you will be not searching inside the right places. Social media marketing platforms like LinkedIn, for example, can present you with countless link prospects. Look through the LinkedIn Influencers section to discover the top authority bloggers and attempt to get backlinks from them to your website. You can achieve this, as an example, by giving them an excellent guest post their readers would want. And in case you are doing blogger outreach, make sure to approach only quality blogs. It doesn’t help to get links from spammy websites just to improve your number of links. Link-building is just one place in which the company you retain tells upon you.
Get Backlinks from Relevant Local Authority Websites
Besides targeting popular authority websites from which to get backlinks, additionally it is essential to target neighborhood websites that are related to your very own. This implies linking to websites which are topical and therefore are highly relevant to your industry. Should you sell travel guides, it may become more worthwhile to get links from Lonely Planet or Frommers rather than a popular music blog.
To locate link prospects, simply look towards your vendors, business contacts or industry’s association. If their internet site is not spammy, question them to get a link.
Should You Can Afford It, Buy a Blog That Gets Natural Links
If yours is an authority site with plenty of naturally acquired quality backlinks, then single links may not help much together with your backlink building efforts. Often it may make more sense to purchase out a blog (in your niche) that generates numerous natural quality links and get their bloggers to work for you personally instead. If their bloggers are already well established within their field and have a huge following, they ought to do not have problems acquiring large amounts of natural backlinks for you through their usual blogging activities.
Should you be a lesser business over a tighter budget, look for under-maintained blogs that have been once popular along with gained a fair amount of natural backlinks. Contact the owners and inquire should you can purchase them out. Then possess the pages updated to create the blog back to the glory days, deserving of its readership as well because the natural links it attracted. The focus should be on quality azhigg of the blog as opposed to a link acquisition exercise.
Needless to say you may link back to your site out of this blog, only achieve this on pages which can be relevant and in which a link increases the users’ experience. Avoid spamming the entire blog with your personal links and avoid site wide links.
Alternately, you may attempt to win a web link by assisting the webmaster update his content.
Follow these legitimate tips above and also you should be able to sail through Penguin’s clutches while the competition continue to be struggling with link-building in the near future.