What is SMS Text Messaging? SMS, short for Short Messaging Service, is a text message service that enables short messages of generally no more than 160 characters in length, to be sent to, and transmitted from a cellular phone. Cell phones and using SMS, are having an un-deniable impact on our daily lives as well as the methods we use to conduct business. The reality that SMS also provides an enormous chance for companies to have interaction with their customers, is not actually well-known.
Think about these figures. The text sms reported that throughout the uk alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In the united states, in accordance with the ‘Cellular Telecommunications & Internet Association’, the amount of SMS messages continues to grow from 930 million per month in 2002, to 1.2 billion monthly in 2003. Recently, inside the Philippines, SMS Messaging played a significant role in bringing down an unpopular political regime. Now that’s lots of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent a lot more than 5 billion texts. Considering, Australia’s population is just around 20 million, this is extraordinary. Popular reality Tv programs like Australian Idol, Big Brother, Dancing with all the Stars, American Idol, as well as others, use SMS technology to produce millions of dollars of revenue directly from the SMS votes that might be used to ascertain the winners.
During recent years, SMS Messaging has created into the most common service inside the mobile data area. Also, when response rates, interactivity and price to implement, are thought, SMS marketing is without a doubt the most popular marketing technique. SMS is actually a high-response-rate way of communication, which will help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Based on current growth figures, SMS Messaging will end up an ever increasingly important component in the future marketing communications.
Since there is a charge for sending SMS messages, they nearly always reach the intended recipient. SMS messages are forwarded to SMS Gateways, where these are stored until sent. This implies, even if the recipient will not be immediately offered to receive them, or if the phone is powered off or out of range, messages are able to be delivered in the next opportunity. This high rate of deliverability makes SMS Messaging the very best method of communication available.
There’s nothing more irresistible, than the tone of an in-coming SMS message for the user anticipating, perhaps, a private message from a friend. This reason alone nearly always guarantees that the SMS message which you send, will be read.
Around 2,500 cell phone-users inside the city of Lulea, Sweden, volunteered to obtain SMS messages of special deals from 150 local organizations. The volunteers were sent an SMS to get a well known fast food outlet’s burger offer, 25 per cent of the targeted users took up the offer.
A little club wanting to enhance their patrons during slow nights through the week, chose to run theme nights. Having committed to maintaining a database of the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning up with the written text message. This was done the evening prior to the event. The promotion was very successful with 29% of the sent the SMS message, trying out the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived on site, the supervisor would text a keyword as well as an ID number. These SMS messages were delivered to a central administration database, where they updated each officer’s individual timesheet. This procedure was repeated at the end of your day as officers left. The complete timesheet collection process, that used to occupy to 2 days, was almost entirely eliminated. Further, as this process automatically updated the administration database, accuracy and prevention of loss of data was ensured.
An application company for media and advertising agents doing work in film, television and photography, desired to provide casting agents a quicker and more efficient strategy for finding out if their artists were designed for castings. This provider leads the industry in casting solutions by combining, Web and SMS technology. All casting job facts are put into a database, and then queried for artist matches according to set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are just entered once, personalized, and delivered to all of the relevant artists. When received, the artist simply replies having a yes or no. Since the message is received at the administration database, records are updated immediately. Casting agents benefited by saving time, reducing costs and accurate recording of events.
Communication is vital in Marketing. SMS marketing assists you to directly connect with customers and supplies an expense-effective way of data collection. Many leading companies have included this medium within their marketing strategies, and consequently, the quantity of companies using SMS is growing rapidly. An important component of using SMS as a marketing tool is actually a client database. This database ought to be maintained with some other relevant customer and contact information and of course should have a valid mobile phone number. If applicable in your area, ensure that you are able to personalize your SMS messages by keeping nwmzqs names within your database.
Possibly the most essential factor when settings up an SMS campaign. Ensure your member database of cell phone numbers is opted in. This pre approval for SMS communication ensures protection against prosecution. Provision of the member opt out process may also assistance to avoid legal issues.
Ensure your marketing is relevant in your target. The relevance in the message is important for achievement. Can the recipient view a real and tangible benefit to your message? Otherwise, brand damage could result. Limit SMS messages to no more than 160 characters. Focus your message on benefits and don’t ramble. If messages tend to be more than 160 characters, an additional SMS will need to be sent. Avoid this. Along with doubling the cost, the recipient could be irritated and discard the complete message.
SMS Messaging is surely an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to obtain information for precisely targeted future promotions. Adhere to the tried and proven techniques of database marketing Standard database marketing strategies and principles, as used by other marketing mediums, are what SMS Messaging requires. The marketing database ought to be dissected by various factors as essental to particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.