Many web marketers or site owners outsource their link building to a professional backlink building service. Mostly because creating backlinks takes time and is not fascinating work. The problem is however, that aside from creating great content and doing basic Search engine optimization on your site, backlinking is the most essential thing when it comes to your websites ranking. So when it isn’t done right, it can be disastrous for the rankings in search engines like google. We all know that bad rankings bring about bad traffic and that brings about bad business.
So let’s take a good look in the key factors every professional link building service must have:
High pagerank links.
Search engines like google count backlinks as votes for your site. The greater authority or pagerank this vote comes from, the greater authority this backlink gives for your site. Google utilizes a pagerank system which has pageranks from to 10, being less “important” then the pagerank 10. A backlink coming from a site having a pagerank of 5 has more authority then dozens of backlinks from a pagerank site. This does not mean that you simply only need high pagerank backlinks, you do need to have a basis of pagerank backlinks to really make it look more natural to search engines like google. However those which will truly increase your rankings come from sites with a pagerank of 2 to 10. So that explains why a hyperlink building service needs to offer you high pagerank links.
The links must have an anchor text.
By an anchor-text we mean the clickable or highlighted area of the backlink which is created. This anchor text should be your keyword or keyword phrase. If your backlink will not include a targeted key phrases your link is not really that effective SEO wise. The service that you employ should ask you for your anchor-text.
Links that have the dofollow attribute.
You can find basically 2 types of attributes with regards to backlinks. The nofollow and the dofollow attribute. Each time a link has got the nofollow attribute, the major search engines do click this link back to your site, but tend not to pass on the pagerank or authority of that site in your site. Quite simply it is far from going that will help you building authority in your site. Backlinks which have the dofolllow attribute do pass the pagerank from the site that they originate from and can help you build authority for your site. So make sure that the service that you outsource your linkbuilding to builds dofollow backlinks to your site.
Links which are permanently pointing to your site.
If you buy let’s say a hundred baclinks, you would like to obtain a hundred backlinks, now and in a few months from now. There are services that produce backlinks on sites that can charge a fee for your backlink right after the first month to help keep linking to your site. A very effective method of creating high pagerank backlinks is making blog comments on high pagerank blogs. These comments sometimes get deleted so ensure that if this happens, your link building service replaces any deleted links the very first month or so.
Provide links which come from sites with all the.edu or.gov extension.
Websites that have the .gov or .edu extension have a high authority by nature. They are mostly educational or government orientated which means these people have a high value to search engines like google. It can be rather hard to obtain links of these sites so some link building services don’t deliver them or charge more for those links. If you can get them inside your package you will possess an additional bonus on top of your own high pagerank links.
Tend not to spam other sites in order to create your backlinks.
You can find services that produce spam comments on blogs to have their backlinks. What this will is produce a bad term for your web site and they also get deleted anyway. If the service uses blog commenting the comments they hedfgl should at the very least reflect on the article that they are commenting on in order making it look like a regular comment.
Provide a full report from the links they created.
When you work with a professional backlink building service they will provide you with a study in the links they designed for you. The report should have the url of the sites your links where created, the pagerank of these sites as well as the anchor text which was used for the web link.
These are the key factors every professional link-building service should have so make sure you check along with them when they can present you with these facilities before you hire them.