In accordance with research recently, we aren’t overly impressed with Rupert Murdoch’s plans to charge for use of his online news sites. Of 2,000 people asked if they would ever purchase online news, 9 out of 10 said ‘No!’. Does that suggest that Murdoch’s decision to charge users to gain access to his news sites is foolish?
I wouldn’t purchase news, either, unless… If I were asked ‘would you ever pay for online news?’, I might probably say ‘no’, too. All things considered, inside an age once we normally can learn about major events on Twitter before some of the news channels report them, why would we ever want buy use of their content?
However, I would personally, and frequently do, pay for quality and ‘luxury’ news. I would personally never pay a penny for one from the shrinking quantity of free newspapers passed out in my method to operate in a morning, having said that i would pay for a Sunday broadsheet with all its extras and trimmings (however the likelihood of me actually reading more than a few pages are extremely small).
I have also been known to sign up to some paid members’ area on the website of a certain football team (which shall remain nameless) to gain access to extra content not available in the main website: video interviews and press conferences, highlights of reserve and youth team matches, live radio commentary on match days.
Would I pay to see Sunlight online? No. There are usually no more than 2 paragraphs in each image-dominated article anyway. It only costs several pennies to get the real thing so there wouldn’t be much value in using its site. The Days? Maybe, but only if other quality Today’s News Update starting charging, otherwise I’d just go for your free one.
Using a Credit Card for any 20p Article?
I’m not sure how much Mr Murdoch desires to charge his users to see a write-up, but I’m guessing there will probably be some sort of account that really needs putting together. I certainly couldn’t be bothered to have my wallet out every time I needed to read something and I could be very unwilling to agree to subscribing.
On the other hand, should they experienced a similar system to iTunes, whereby you merely enter your password to gain access to a paid article as well as your card is billed accordingly, which may make a little bit more sense. But, if I had to achieve that for each and every major news provider, it could become very tiresome.
Ultimately, they might be shooting themselves within the foot to some degree. In the event the site makes it harder and much less convenient to me to see a write-up, I’ll probably go elsewhere. I would personally think that I would personally always have the ability to browse the news free of charge in the BBC’s website, which may not great news for your advertising revenue of the Murdoch online empire.
Assuming i actually wanted to read an article on the paid site so badly that I handed over my credit card details for them, what might stop me ‘reporting’ on which this article said on my own freely available blog? I would imagine it waivdc be very hard for any newspaper group to avoid a large number of bloggers disseminating the information freely for their users would you gain a lot of traffic in the process.
Recipe for fulfillment?
The success or failure of paid news is within the method used to charge and engage with users, assuming the users value the content highly enough to deem it worth spending money on. The jury is unquestionably still on the entire concept and the chances are that lots of will attempt and fail before a profitable method is developed. For the time being, we’ll must wait and find out.