Shared economy or collaborative consumption is not a new concept. Your ride in Uber or Lyft or maybe your stick to Airbnb is an example of peer to peer collaborative consumption. The thing that makes this idea interesting is the ability of the shared economy based companies to supply simplified yet delightful experiences to consumers. This type of easy services driven concept is enabled by technology and is silently making a profound effect on society – leading a Social Change.
By definition Social change is actually a process of major changes over a period of period in pattern of behavior, cultural values and norms of society. These changes have long term effect on the society. So, let’s understand how these new age companies working on old type of Shared economy are assisting to bring a Social Change:
1. Socially our company is moving from Ownership to Sharing: If you closely look at these businesses, they neither offer any technology for you to use nor they feature direct services. The delightful experiences are delivered by somebody who is sharing the services and goods along with you. This really is helping individuals to move from full ownership to a sharing model thus opening to unknown group of people from across the globe. This mode of sharing can’t be observed as selling as the provider of services is letting you be a part of something that they completely own & probably use in their lives. The greater people share more they grow & more they grow the greater they share. In this way our company is moving from I & you to we & us ultimately causing a harmonized happy world. Here is the basis of the new direction along with a paradigm shift that is certainly leading a brand new way of life – a Social Change.
2.Our company is trusting the unknown: Every time you take in services from the shared economy model you trust the unknown. Yes there are reviews about the services you are planning to consume but you must trust reviews from people who you don’t know and hence it is actually trusting the unknown. Principes Communs De Solidarité from one part of the globe are trusting people from another area of the globe – that they can may have never visited. Imagine this – you have planned a vacation trip in Chicago and are travelling through the comforts of your house in Colombo. You might have booked an area through Airbnb and know nothing about your host in Chicago. The only real supply of information are among the great reviews about the host. You will still go ahead, complete a great stay with the host and provide them 5 star reviews. This really is happening and happening all around the world at a pace faster than your reading speed. Phenomenal. We as being a Society are prepared to trust more & take more risks to be global citizens. Looking more optimistically, this style of mutual respect & trust is succeeding more than the conventional type of consumption. This ability to trust the unknown is challenging well established brands. It is which makes them innovate and win consumer’s trust based on improved services or value if not they clearly face extinction. We are sharing more, we are also caring more so we are trusting more as a Society.
3. We have been embracing change: When you choose services through the Shared Economy model you are moving through the traditional set up to a totally new model of consumption. The existing models are more mature and it’s easy to go with the previous and trusted way of doing things however the world is embracing this modification. In the event the expansion of companies like Uber or Airbnb is any indicator then it’s clear that world is moving almost in one direction and that is to go from traditional system to a different age model. Whenever you take a look at leading surveys you will see that Airbnb is booking more rooms than Hilton or Uber operates in additional than 250 cities and it has better market valuation in comparison to many leading Airlines on earth. This is simply not an unexpected whatsoever. With proliferation of mobile connectivity & internet we will have this modification being embraced with a larger population thus ensuring a deeper & more significant influence on the society.
4. We have been supporting Social entrepreneurship: Imagine this – a classic lady in UK features a 3 room apartment near city center and she doesn’t wish to place it on long-term (1 year or maybe more) rent as her distant family visits her a couple of times annually. Simultaneously she needs to monetize real estate investment. She loves to meet people and doesn’t want to be lonely. With the shared economy model she could do all this at the simplicity of few clicks. Everything that she needs to do is to have the details uploaded on Airbnb or similar portals that she trusts. She can not only monetize the investments but may also have the ability to meet people from diverse backgrounds. No reason to browse through the hassles of contracting with every tenant or hire staff to operate the show, no running around authorities, no necessity of posting costly ads, no follow ups and no requirement to engage real estate agents. In this particular new model she could run her business in simple yet quite effective way. Once the society starts supporting its constituents the progress is inevitable. The entire world- well almost- is originating together to aid you to make you successful. That’s social entrepreneurship.
5. So we are helping the Environment: This one is clear to understand but has the most crucial effect on our future. Whenever you opt for car-sharing, bike-sharing or perhaps a ride-sharing you happen to be actually assisting to reduce carbon footprints, you happen to be saving fuel and everything linked to it. Rather than buying new stuff we have been re-utilizing and monetizing existing assets by sweating them which can be always better than throwing and acquiring new. Shared economy model helps to reuse stranded assets like cars, bikes to vacant rooms in addition to toys which otherwise sits idle occupying space and are seldom used. Underutilized goods turn into waste quickly which model helps eliminate that. By doing this we have been helping ease pressure on environment by lowering the amount of old products which are discarded or thrown and in addition reducing the escalating demands of the latest goods. Add to this reduced traffic congestion, savings as a result of lower consumption of energy hawiho resources and you will be able to clearly see the benefits of this new model on society overall. We have been helping ourselves and the future of the society in general.
When you could have observed there is an inevitable change we all are going through- our company is sharing more, we are accepting more, we have been embracing new, we are becoming diverse and we have been making tomorrow better. This is surely a big paradigm shift that will slowly lead to a Social revolution with far more lasting impact than current technological advancements.