Santander Bank, N. A., formerly Sovereign Bank, is a wholly owned subsidiary of Spanish Santander Group. It is based in Boston and its principal marketplace is the northeastern U . S .. It has $54.7 billion in deposits, operates about 650 retail banking offices and over 2,000 ATMs, and employs approximately 9,800 people.
Santander Bank covers eight Northeastern states with a host of financial products. The website offers solid options for people who have high savings balances along with those trying to find basic checking accounts with low or no monthly fees. However its rates for basic savings accounts are low and its overdraft fees are costly.
I’ve been living in Spain for nearly 20 years. My wife is Spanish, my colleagues are Spanish, my clients are Spanish and through companies are Spanish. Over these years I believe I’ve learned quite a bit about “being Spanish”.
If you want to go into the under-exploited fast-growing Spanish market, you must know more than simply how you can speak Spanish. You must understand Spanish customs, Spanish etiquette and Spanish business culture. Otherwise, you’ll just be another American seeking to “sell Spanish”.
One of the biggest differences between American and Spanish cultures is our relationship with money. Let’s face the facts, as Americans WE LOVE MONEY. We love to to earn money, we love to enjoy money so we like to discuss money. Our bookstores are packed with guides to creating money, and then for us a successful business man often is regarded as quite a heroic figure.
For that Spanish situations are very different. In many circumstances talking about money, profits, or prices is regarded as crass. When there’s a news story inside the papers in regards to a company’s yearly profits the Spanish reaction is normally tinged with jealousy or suspicion. The Spanish bank, “Banco Santander” just announced there record-breaking yearly profits and basically everyone thought “They have to be genuine thieves. How dare they create a great deal profit!”
Now don’t get me wrong. Spanish businessmen want to make profits. Such as you, they are ambitious and willing to fight for achievement. They just don’t talk about it in public areas. If you’re using a private business conversation, zcmwws fine to communicate openly about opportunities, results and potential earnings. However, if other individuals exist you need to be careful.
Away from “business environment” people seldom mention anything of the sort. If you buy something, get it done in a way where no person sees the cost. Should you pick-up the check, try not to let your friends and family see how much it cost (pay with a charge card rather than cash). Remember, the issue isn’t having money but being obvious about this. It’s fine to use a Rolex or designer jeans, just don’t leave the cost tag hanging out!