Every time I read and listen to people talking about online marketing for businesses, they appear to approach the niche with big businesses in mind or marketing that is perfect for national or international audiences; quite simply they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the companies that are in need of help!)… but, what about your local dentist in Northampton? or online marketing service in Milton Keynes? or perhaps your plumber in Buckingham? or that great little coffee house on the high street within your local town? These small enterprises that depend upon more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
Using this in mind I want to address some of the problems that face small enterprises and how they can captalise on a growing trend in the use of the internet for searching local products or services.
The truth is, online competition for local business owners is insanely low. Should you be engaged in marketing your small business online, you’re probably expending whole day competing in ridiculously competitive markets. Right now the average town and city up and down the country has minimal competition for local search. You don’t have to be fighting with the heavy hitters inside your online market spot in order to position your company in front of customers or potential prospects for the geographic area. This is because there is a huge gap within the online local market place that local business owners can exploit to obtain new business coming through their doors.
Below I set out a number of the easiest things that you can do in order to create your business more visible online for local search.
You must know that this internet has become the primary method of information gathering. Just think of your own behaviour. Out from the last ten times you needed to find some good information, have you pick in the Online Directory? dictionary? see your local library? or have you just ask Google?
With something like two-thirds of all the searches for small business information done online (TMP Directional Marketing 2008) it will make plenty of sense to make sure that your business is optimised for local search.
So, should you be a small company that gives services or goods for your local area, the question you need to think about is……
– Are you currently struggling to have business from the website?
– Maybe you’ve invested a lot in a website that doesn’t get any visitors?
– Would you wish you could get more quality visitors and enquiries?
……in the event you answered yes to any one of these, then consider, WHY?
With much scope and chance for small enterprises to optimise their services for their local market, there is absolutely no rhyme or reasons why web business generation can not work for you.
Simple Tricks and Tips for Small Local Business Owners to get Noticed on yahoo
1. Obtain your business indexed in Google’s Local Company Centre – Being placed in Google maps and Google local has quickly surpassed the significance of being indexed in business directories including the online directory. Make sure your business appears when someone searches your company name and keywords associated with your small business.
i. Establish a business address within the city in which you would like site to rank, in case you are targeting a location which is not the area of the registered business address. ii. Enroll in a local chamber of commerce and request a web link looking at the site. iii. Perform a search for your target town or city i.e. perform a search for “town, city, county”. From your search results get links through the top pages associated with your target town, city or county. iv. Connect to your Google listing from your website making use of your target anchor-text. v. Include localised key phrases in your link-building efforts. vi. Include keyword terms within your business description.
2. Reviews Google likes reviews, so encourage your prospects to review your products and services publicly to boost your rankings and supply social proof value for the products or services that you provide. This can have great results when reviews are placed in local discussion forums or on social media and networking sites.
3. News/ Press Releases News, public announcements and press releases for any business or subject will surely being to show up more often on the first page of Google’s search results. Some tips to get your business’s news results in Universal Search:
i. Ensure that you send our your press releases on the regular cycle. ii Include your target keywords in the title of the press release and sparingly throughout its copy. iii Use PRWeb along with other top press release submission services for online syndication with other sites. iv. Anchor-text target keywords within the press release to your site along with other sources. v. Include your target keywords within your alt tags with any images submitted along with your press releases.
4. Video Online video marketing is no doubt one of the better approaches to present an understanding, showcase the advantages of your small business, or just only to get the message across in an entertaining way, even if it’s just to increase your business’s brand awareness.
Video brings about search engines are constantly gaining in popularity and visibility, so ensure video content is optimised for your target keyword. Video can also be potentially one of many most effective ways website owners have in penetrating difficult search phrases/markets with technological advances it really is so much easier today to record, upload and publish video content to the net than ever before.
They are but some of the simplest and quickest guidelines to get your company presence felt inside your local online market. 2009 saw the start of some significant changes in how Google’s search engines like google organises information with the launch of Universal Search. This may carry through into 2010.
This coming year, you will start to observe that internet search engine listings will not be about ranking for number 1. With Google’s new (launched in early 2009) Universal Search options filtering into how its search engine rankings qqwzcz are displayed, you will end up seeing other types of web content starting out show up on its search pages – white papers, images, news, product search, video, blogs, etc.
What this means for businesses would be that the internet market has radically changed over the last one year. Effectively, Google (which carries over 70% from the online search market) has flipped everyone upside down. Now the current market is wide open and native search can be exploited more than ever before before. Who you thought was your web competitor yesterday may no longer be your competitor!
Right now the key to success on the internet is diversity marketing. Pay particular awareness of what’s happening in Google’s world, figure out how to see through Google’s eyes and focus your small business marketing in media that Google loves. In the event you would like additional information about internet marketing service in Milton Keynes or for the local market or have particular challenges in obtaining more local custom, we would most likely want to hear from you.