Astrology is actually a meme, and it’s spreading in that blooming, unfurling way that memes do. On social media, astrologers and astrology meme machines amass tens or thousands and thousands of followers, people joke about Mercury retrograde, and categorize “the signs as …” literally anything: cat breeds, Oscar Wilde quotes, Stranger Things characters, kinds of โหราศาสตร์. In online publications, daily, weekly, and monthly horoscopes, and zodiac-themed listicles flourish.
This isn’t the very first moment astrology’s had and it also won’t function as the last. The practice has existed in different forms for thousands of years. Recently, the newest Age movement from the 1960s and ’70s was included with a heaping helping from the zodiac. (Some also refer to the brand new Age as the “Age of Aquarius”-the two,000-year period after the Earth is said to go to the Aquarius sign.)
Inside the decades involving the New Age boom now, while astrology certainly didn’t go away-you can still regularly find horoscopes within the back pages of magazines-it “went to being a little bit more inside the background,” says Chani Nicholas, an astrologer located in L . A .. “Then there’s something that’s happened within the last five years that’s given it an edginess, a relevance with this time and place, which it hasn’t had for any good 35 years. Millennials took it and run by using it.”
Many people I spoke to for this particular piece said they had a sense that this stigma attached to astrology, although it still exists, had receded since the practice has grabbed a foothold in online culture, particularly for younger people.
“Over the past a couple of years, we’ve really seen a reframing of the latest Age practices, very much aimed toward a Millennial and young Gen X quotient,” says Lucie Greene, the worldwide director of J. Walter Thompson’s innovation group, which tracks and predicts cultural trends.
Callie Beusman, a senior editor at Broadly, says traffic for your site’s horoscopes “has grown really exponentially.” Stella Bugbee, the president and editor-in-chief of The Cut, says an average horoscope post on the site got 150 percent more traffic in 2017 than the year before.
In certain ways, astrology is perfectly best for the net age. There’s a low barrier to entry, and nearly endless depths to plumb if you think like falling down a Google research hole. The accessibility of more in-depth information online has given this cultural wave of astrology a specific erudition-more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.
A simple primer: Astrology is not really a science; there’s no evidence that one’s zodiac sign actually correlates to personality. But the system has its own sort of logic. Astrology ascribes meaning to the placement of the sun, the moon, as well as the planets within 12 parts of the sky-the signs of the zodiac. You likely know your sun sign, the most famous zodiac sign, ixizqr if you’re no astrology buff. It’s based upon where sun was on your birthday. But the placement in the moon and each one of the other planets at the time and location of the birth adds additional shades towards the picture of you painted by the “birth chart.”
“The kids today and their Uranian Astrology are similar to the perfect context for astrology.”
What horoscopes are meant to do is offer you information regarding exactly what the planets are going to do today, and down the road, and exactly how everything that affects each sign. “Think in the planets as a party,” explains Susan Miller, the favorite astrologer who founded the Astrology Zone website. “You may have three people talking together, two could be over within the corner arguing, Venus and Mars may be kissing the other person. I need to make sense of those conversations which are happening every month for you.”