When I start talking about paid backlink building, this is by far the most common question I get asked. In this article, I’ll be sticking with Google’s definition of a paid link, that is “exchanging money for links, or posts that have links; exchanging goods or services for links; or sending someone a ‘free’ product in return for them writing about it and including a link.”
Put simply, even sponsored guest posts and paid reviews are considered paid links. As you look at this article, you should know that even “safer” paid link-building strategies risk being considered element of a link scheme and violate Google’s stipulations.
Why Do Some Professionals Still Buy Links? In early 2000s, buying and selling links wasn’t just in fashion – it absolutely was considered good business. Directories that allow you to buy reviews and service companies that allowed you to definitely buy or “rent” links popped up like dandelions on the lawn.
Then Google presented the weed whacker – enabling users to report paid links – which forced link buyers and sellers to obtain sneakier or change tactics. Within the last decade, buying links has become increasingly risky because Google’s capacity to seek and destroy the SEO worth of paid links has grown to be uncannily accurate.
Official AdWords Campaign Templates – Select your industry. Download your campaign template. Custom built with exact match keywords and converting ad copy with high clickthrough rates. Having said that, it isn’t foolproof. Some companies still resort to paid link building because it’s easier, it’s all they understand, or it’s standard practice inside their industry.
Today, the rise of organic link building and content marketing has essentially nullified the requirement for buying links in the SEO industry at large. SEO PowerSuite’s link-building survey, and also the follow-up replies by several leading SEO experts, clearly reveal that creating valuable content worth linking to is recognized as the best way to earn links. Having said that, forty percent of respondents were unanimous regarding their most effective backlink building method: creating data- and research-based content.
The best way to & How Not to Buy Links. Good link buying practices take some perserverance. You need to begin with the same content you would probably use to launch an organic backlink building campaign – content which is highly relevant to your niche, top quality, and appealing to your target audience.
You need to possess a well-grounded link profile prior to deciding to consider buying links, which suggests cultivating high-quality organic backlinks first. When your assets have been in place: Vet websites carefully prior to buying links. Carefully vet each domain for whatever seems off, like domain history, PageRank, and way too many spammy outbound links. Create a purposeful link building strategy. Buy links slowly and intentionally, beginning with as many as five and gradually increasing over the next month or two. Your link profile should never exceed 10 to 25 % paid links.
Keep your anchor text diverse across each domain. Anchor text diversity is important. Bad link buying practices include anything Google’s been working diligently to stamp out in the last few decades. These include link farms and private blog networks (PBNs). Should your paid links are yielding a big amount of low-quality links, watch out, you’re at serious risk of getting a penalty.
Never buy sitewide links. Sitewide links (e.g. links in the sidebar, footer, navigation, etc.) scream “spam” to Google. Avoid link selling services and anyone selling “backlink packages.” Paying someone on Fiverr for any backlink package, and contracting a hyperlink selling service (e.g., Sape) are excellent approaches to earn your Google penalty. And in case a website openly advertises which they sell links? Run!
Avoid “red flag” websites. Websites which have been previously penalized, repurposed into link/article farms, and usually depend on ad-heavy, content-thin pages should good to go your internal alarm blaring.
Obviously, whether you’re buying links or building them organically, it’s always crucial that you monitor the fitness of your backlink profile. Use link tracking software to measure your links’ impact, and prune low-quality links which may possess a negative impact on your website. Be especially diligent if you’ve purchased links – make sure page quality, authority, etc. regularly, and svqmrc sure your link’s anchor-text hasn’t changed and this it hasn’t been switched to nofollow.
Do Paid Links Work? The potency of paid links remains hotly contested. It certainly may seem like some businesses are managing to blend link buying strategies with organic backlink building strategies to great effect. We found that 78 percent of businesses who buy legitimate paid links consider them to be efficient backlink building opportunities. Similarly, 69 percent of businesses using paid link buying considered their campaigns to become efficient, according to our poll. Though the reported success rate is surprisingly high, the threat of any Google penalty is significant and quite real. If you’re considering buying links, just be certain you recognize the potential risks and take into account the potential effect on your long term SEO before purchasing.