Search Engine Optimisation Costs can be greatly affected by answering some basic questions about your business and SEO plans, objectives, as well as other consideration. Here are a few questions or issues every small business should resolve before engaging a search engine optimisation consultant, or trying to implement SEO themselves:
1.What is the most important priority, objective, or goal that you want to accomplish via your online marketing efforts?
Are trying to establish your small business as an “authority site”?
Are you trying to create a community using social media marketing?
Are you seeking to generate more leads to fill your profits funnel?
Are you are trying to draw in more customers to a retail or physical location?
What exactly is your desired outcome for visitors to your site?
What exactly is your “business model” for your internet marketing?
The responses to those questions will change the internet marketing strategy, approach, or techniques that are most suitable.
2. The BIG SECRET of Internet Millionaires and practically all Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is among the fundamentals of achieving success online. But, just as major league athletes focus on the fundamentals of the competitive sports, it really is worth highlighting here: TRAFFIC MATTERS MOST – IT IS A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted prospects is exactly what matters most. Attracting targeted traffic essentially implies that the website visitors to your web site are already pre-capable to the extent that you will be presenting all of them with information which is aligned in what they are searching for. This assumes, needless to say, that this methods utilized to attract these are consistent with search engine optimization and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. How can prospects and customers find you now – and how will you get more?
Which keywords do prospects use while they are doing a search online for what you offer?
Where is your business currently ranked for all those terms in the major search engines?
How competitive are definitely the keywords that you will be currently using to advertise your business?
How viable is it that you are able to rank for all those keywords soon?
4. Exactly what does “Google Page 1 Rankings” actually mean – and why does it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page of the natural “organic” Search Engine Results Position (often referred to through the acronym: “SERP”) in reaction to your search for a particular keyword or keyword search phrase, OR that an advertiser has outbid all other advertisers to appear inside the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of people search online before building a purchase.
72% of people use Google when performing online search.
98% of individuals choose a business on “Page 1” when you make a “buying decision”.
Conclusion: In case your business isn’t ranked on the first page of Google’s “natural” or “organic” search engine results, you will end up passing up on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that people performing online searches increasingly look past the Sponsored Results and directly to the “organic results” for that information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic continues to be the fastest way to generate traffic for new websites, to check keywords, and also to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or else not prominently displayed in the search engine rankings….BUT…the need for the bought traffic may be worthless…particularly when it doesn’t convert to sales.
When business owners or webmasters get frustrated making use of their online efforts, there is frequently a temptation to try and make up for lost time by purchasing traffic from advertising brokers (i.e. the “content network”). As tempting because it is to generate “traffic” fast applying this method, it needs to be understood that we now have very real risks associated with it.
Anyone with a valid bank card charging capacity can generate traffic fast. Beware, however, that the traffic generated from a number of these sources is really a total waste of cash. Ask almost anyone who has used it.
Obviously, Google and Yahoo make literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense lot of savvy online marketers created online advertising empires by functioning as advertising “arbitrage” agents. Over the past many years, however, a lot of those very same marketers complain of losing vast sums on promotional initiatives.
Caution: If you decide to use paid advertising to purchase traffic, proceed carefully – and limit your spending until you verify the cost/benefit ratio of your own advertising program is inside your accepted tolerances, and expectations.
6. Niche Research – and the way to “re-position” your company online (if required).
One of many smartest stuff you can do, and indeed one of the first things you should do, is to perform some fundamental niche research. Only by conducting detailed market and keyword research can you know the best way to proceed along with your online marketing efforts. Only after performing keyword research can you determine whether you will end up wasting money and time (and lost-opportunity costs) by trying to market your business based on words or terms or “keywords” that are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to acquire a sense about all this at no cost by using the Google AdWords Keyword Tool.
Start with entering a wide term that relates to your business or niche. Then scan the outcomes for that keywords you happen to be currently using.
Then review the competition, both with regards to AdWords and also in the search engine itself. When the first page of natural SERP results is dominated by major corporations, major “authority sites”, or some other stiff competition, then that keyword may be difficult to rank for. This is especially valid if the SERP results are for main indexed pages.
On the other hand, if the first page of Google returns lots of “inner pages” (i.e. pages which can be on the third hierarchy from the site structure, or lower), and when they are not from “authority sites”, but rather from blogs or smaller sites, then ranking for all those particular keywords may be achievable, and possibly even easy).
7. Knowing Who Your Potential Customers Are – Capturing Visitor Contact Information for Lead Generation
The most crucial missing element from most business websites may be a “lead capture form”. It’s hard to think by using literally vast amounts of websites published, numerous websites lack this kind of valuable but inexpensive and easy-to-implement tool.
Lead capture forms have already been available for at least 10 years. And just about everyone has grown familiar with utilizing them – as consumers, or as “subscribers”. You may be reading this article information due to having entered your email address right into a basic lead capture form (sometimes known as a “squeeze form” or “squeeze page”, depending on how it is actually implemented).
Lead capture forms are generally integrated with Auto responders such as Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
Should you be trying to develop any kind of economic intelligence concerning your website visitors, and attempting to determine a follow-up rapport along with them, it is essential to incorporate lead capture forms into your website.
At most basic level, establishing a lead capture form can be accomplished within minutes.
8. Understanding Web 2. and How Social Media Can be Leveraged to Facilitate SEO as well as Grow Your Business:
Web 2. and Social Networking are extremely complex and dynamic developments. The simplest way to comprehend the potential for Web 2. and Social Media Marketing, in terms of the way that they can assist you to grow your business is this: Ensure It Is Simple For People to discover You and also What You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – therefore that they are preconfigured (typically) to permit for RSS feeds, Social Media Sharing, Commenting, etc.
It’s no secret the way Google (along with other leading search engines like google) rank their search engine rankings is essentially based on how many other people think. It follows that the more and more people who connect to your website, the better Google will consider jmkuiz site to be an “authority site”, or at least a meaningful site, within a particular niche, or perhaps for certain keyword terms.
The simplest, cheapest, and one of the most effective stuff that you can do in order to boost your search engine optimisation is to incorporate a blog into your website (or make it your site), and to create meaningful and relevant content regularly (e.g. 4 times every week or even more).