Many individuals avoid the smaller social network sites in favor of the big networks such as Facebook, Twitter and Linked In. Yet before you hop to the Facebook bandwagon, let’s explore a number of the positive facets of smaller networking sites.
Go Where Your Clients Are Online
The key to effective social networking online for company is to visit the networks where your customers socialize, conduct business, and network. If your customers are all on the smaller networking site, speaking to each other on a specific forum or message board, or hanging out over a popular website, go there.
Consider it in comparison to traditional media. If you’re selling a mass-appeal product such as cookware, then direct television spots make sense. Everyone cooks or at best prepares food. That’s the reason why you see a lot of infomercials for products like microwave cooking products, George Foreman grills, pots, pans and other items.
Yet a niche market business like model train hobbyists wouldn’t fare as well through direct television spots unless these were chosen meticulously, say placed in a special on the History channel on the development of the railroads. Why? Because although collecting model trains is a fantastic and popular hobby, it’s not really a hobby shared by everyone. For every person considering model trains, you will find nine other people who don’t care about them.
Your work as being a marketer is to find the 1 in 10 individual that wants – no, needs – the newest, greatest and finest model trains out there.
If we’re speaking about social network as opposed to direct television spots, the analogy still holds true. Large sites including Homes With Hot Tubs do let you connect with thousands of people worldwide. You may do so to network or from curiosity. That’s all fine. But when you’re seeking to maximize your time and efforts using social media for marketing, its smart to find out first in which the 1 person in 10 who wants and needs your product or service is chilling out. Then go there, get to know people, and share messages related to your product or service.
Marketing Through Social Network Sites
Where do you turn to market your product or service once you’re on the social network? First of all, don’t jump right in your sales hype. Nothing turns off potential customers a lot more than hard-hitting sales pitches before they’ve even gotten to know you.
Social networking sites are first and foremost about networking. Like personally networking events, you want to meet, greet, exchange pleasantries and get to know people. Then and only then can you introduce things you sell or want to promote. Don’t jump right in to the sales pitch before you’ve gotten to know someone. That’s about as obnoxious being a sexual come-on at a party when you’ve just met an individual. Don’t you want to know about them first?
Select Which One Perform Best
The last way in which you can tell if small social networks are superior to large social network sites: test them.
Choose three of your own favorite social networking sites. Choose one of many smaller social network sites as among the three. Now start to cultivate your messages and relationships. Develop an attractive profile and keep on message. Which one works much better? Where are your leads originating from? One method to set up this type of test as being a direct marketing test of sorts is to make a unique URL for every social networking site profile and direct each URL into a special landing page on the website. This way, your website dzffas will give you the response rate for the social media efforts.
The best way to really know which sites work perfect for your promotional efforts is to test them. Begin today! There’s virtually no time like the current.